The Challenge
Southern Fry King came to us with a powerful product but no consistent digital presence. Their social channels were inactive, their ad spend had no clear direction, and their brand voice was scattered across platforms.
What We Did
We built a full-funnel strategy from the ground up:
- Developed a bold, soulful brand tone across all channels
- Created scroll-stopping creatives and UGC-style reels
- Launched signature content themes: Fryday Feasts & Soul
- Sauce Sundays
- Ran targeted Meta ad sets for Southern food lovers, busy families, and spice-seekers
- A/B tested ad copy: bold vs. nostalgic tone
- Rolled out retargeting for abandoned carts
- Added UGC content, featured loyal customer quotes, and told authentic brand stories
The Results
- ROAS: 4.3x on top ads
- CTR: 3.9% average
- CPA: Dropped by 42%
- Social Growth: +6.8K new followers in 30 days UGC Engagement: Doubled in under 2 weeks
